In recent years, a powerful truth has emerged among global business leaders: real transformation begins from within. To drive meaningful change, leaders must possess profound self-awareness, build sustainable economic foundations, and cultivate the ability to guide their teams through complex challenges. This is the driving force behind viviid coaching for good—and the very reason they chose to become a B Corporation.
As a Hong Kong-based boutique executive coaching firm serving clients worldwide, viviid coaching specialises in nurturing sustainability leaders, empowering startup founders to scale their ventures with purpose. Their mission is simple yet profoundly ambitious: to help those leading social and environmental change amplify their impact through sound business practices, while bringing a more human touch to leadership itself.
This shared vision springs from the combined wisdom of founders Peggy Titmarsh, Mathilde Poirieux, and Nicholas Wai, honed through more than a decade of coaching excellence.
A Journey to Accessible Coaching
The story of viviid coaching began in a Hong Kong co-working space where several executive coaches discovered they shared more than just physical proximity. These professionals realised they held a common passion: continuous learning, professional excellence, and making coaching accessible to those who need it most.
Their exploration became a vibrant journey aimed at bringing creativity and energy to every coaching session, ultimately creating a platform where sustainability leaders, purpose-driven entrepreneurs, and executives with ideals could easily access professional coaching support.
Filling a Critical Gap
Together, the viviid coaching team brings over 50 years of combined leadership development expertise, as each founder gathered years of experience in the field before transitioning into professional coaching. All their coaches hold professional certification at minimum PCC level (Professional Certified Coach) from the International Coaching Federation, backed by advanced education and extensive corporate experience. They undergo regular supervision and re-accreditation, remaining active members of various coaching organisations to ensure the highest professional standards.
Their unwavering focus on impact and sustainability leaders stems not just from professional conviction, but from a deep sense of personal fulfilment. As Nicholas puts it: “We don’t just coach individual leaders—we coach entire systems: organisational culture, team dynamics, stakeholder networks, and the crucial connection between leaders and their personal values.”
He continues with a powerful reminder: “Sustainability is executed by people. When we elevate leaders, we elevate the quality of sustainability work itself.”
This philosophy drives viviid coaching’s mission to help leaders develop self-awareness and reach their real impact within the interconnected realms of business systems, sustainability communities, and personal values—all while making their work more authentically human.
Meanwhile, Peggy has observed a troubling pattern: traditionally, executive coaching has been the privilege of senior corporate leaders, a high-investment “corporate perk” reserved for the few. Yet those driving impact at the heart of purpose-driven organisations often lack comparable support.
Recognising this unmet need, viviid coaching adopted a business-to-consumer (B2C) model with accessible pricing, reaching a long-overlooked market hungry for meaningful guidance. The firm operates as a social enterprise, deliberately choosing a business model that prioritises purpose before profit. They also value giving back, dedicating portions of their revenue to scholarship programs and providing coaching support to financially under-resourced leaders who are nonetheless driving meaningful change.
Pioneering B Corp in Hong Kong
Though headquartered in Hong Kong and operating globally online, viviid coaching recognises that the local B Corp movement is still in its infancy. Nicholas notes that compared to Europe, Hong Kong’s B Corp ecosystem remains in its “early stages.” Peggy attributes this partly to Hong Kong’s “commerce-first, profit-driven” culture, suggesting that the city still needs to strike a better balance in caring for communities and the environment—and that consumer awareness around these issues has room to grow.
Yet challenge breeds opportunity. This nascent stage means Hong Kong holds tremendous potential. viviid coaching has witnessed a promising shift: more businesses are moving toward “purpose and profitability” rather than choosing between them, an impact ecosystem is taking shape, and a new generation of entrepreneurs and leaders increasingly embraces sustainability.
Becoming B Corp: A Sharper Focus on Mission and Impact
viviid coaching received its B Corp certification less than two months ago. Though the timeline is short, meaningful results are already emerging.
1. Enhanced Visibility Since certification, their LinkedIn reach, workshop participation, and collaboration inquiries have risen noticeably. Peggy shares that their B Corp status helps people understand that they view coaching as an impact tool, not merely a commercial service.
2. Deeper Community Connection viviid coaching proactively uses its certified status to host small-group coaching workshops, helping businesses clarify their purpose, values, and strategy before formally pursuing certification. They’re also raising awareness that “Pending B Corp” status is a viable option for startups, and they are encouraging leaders to take the BIA as a first simple step.
3. Higher Standards of Self-Accountability Peggy emphasises that B Corp certification should never be misunderstood as merely a revenue-generation tool. Rather, it’s a framework that holds companies to consistently high standards and keeps their mission crystal clear.
Nicholas adds, “B Corp status showcases our values and mission. It reminds us to maintain operational discipline and champion responsible consumption.”
A Partnership Approach to Transformation
At the heart of viviid coaching’s methodology is a partnership philosophy. Unlike mentoring, their coaches don’t simply provide answers or directive advice. Instead, they guide clients to think differently and craft solutions that genuinely resonate with their unique leadership style and journey.
The coaching process remains a structured conversation designed to help leaders view challenges through new perspectives, working from their existing strengths to tackle obstacles efficiently for sustainable impact.
viviid coaching’s approach centres on continuous feedback and long-term partnership, helping clients make choices that align with their mission and intentions. The measure of success isn’t just tangible achievement—it’s whether leaders can expand their social and environmental impact in ways that are healthier, more consistent, and more empathetic.
The future of sustainable business in Hong Kong is being written now, and it’s being written by leaders who understand that the most transformative force in business isn’t a strategy or a system—it’s the human heart, guided by purpose and empowered by community.