New Dawn Briefing #3 — Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoe

19/06/2020
Shared by B Lab Hong Kong & Macau

Adidas and Allbirds partner to develop lowest-ever-carbon-footprint sports shoe
by Sally Ho, Green Queen, Jun 2, 2020

  • Adiddas and Allbirds are competitors in the sports shoe market, but they are collaborating to develop a new generation of low-carbon products.
  • Adidas is far much bigger and more established than Allbirds, but the latter is a young Certified B Corp, dedicated to creating the most sustainable range of sports products.
  • Are we seeing the future of businesses here?

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