B Champions Canto - EN

B Champions Course

*We’re planning on the next cohort in 2023. Register your interest to stay tuned!

Join us to advocate for the B Corp Movement!

The course aims to nurture and empower more B Champions as the advocates of the B Corp Movement, a way to future-proof businesses by pursuing both profit and purpose. If you care about the sustainable future of our economic system, this course is for you.

What is B Corp Movement?

With our B Champions course, you will be able to:

  • Acquire rich insights and leverage B Corp framework to improve companies’ impact and profitability
  • Deepen and broaden your social innovation perspectives from B Lab and B Corp leaders
  • Gain confidence to inspire businesses to build stakeholder governance to reinvent capitalism 
  • Equip yourself with the knowledge and skills to promote the awareness and acceptance of the B Corp Movement
  • Develop your capability to help create positive social and environmental impact within their companies
  • Join and engage with the growing B Corp community to create collective impact
B Champions course structure:


  • Pre-workshop self-paced learning: questionnaire, materials reading, videos watching
  • 4 half-day interactive workshops on Saturday mornings 
  • Assignments (during and in-between workshops): quizzes (based on the pre-workshop learning) , B Impact Assessment practices, action planning, etc


  • Book reviews: A list of great B Corp related books will be recommended for deepening the knowledge.
  • Visits to B Corps and Webinars by global B Corp leaders will be organized for broadening the perspectives.

Meet your course facilitators and speakers

Mr. Gilbert Lee

Course Co-facilitator

Co-Chair of B Lab (HK & Macau) and Principal Innovation Consultant, Education for Good CIC Ltd

Ms. Natalie Chan

Course Co-facilitator

Co-Chair of B Lab (HK & Macau) & Managing Director, PIE Strategy Limited (the Honouree of Best for the World™, one of the world’s top 5% performers among all Certified B Corps)

James Chan

Mr. James Chan

B Impact Assessment Trainer

Co-founder and Senior Consultant, Sustainability Strategy of PIE Strategy Limited

You will also meet Guest Speakers who are leaders from B Lab and B Corps of Hong Kong and around the world

B Champions Course Details


To be confirmed

* Will be changed to online is case of Covid outbreak

Course Fee


*Early Bird Discount $4,250


    Cantonese / English

    * A Certificate of Completion will be awarded to participants who achieve 75% attendance and complete all the mandatory assignments.


    Ready to take a step forward to create collective impact in your organisation and in the society?

    Join us to become a B Champion!

    B Champions course schedule and content:

      Part I: Pre-workshop self-paced learning 

      Upon successful enrolment, all documents & links will be sent to the participants who are expected to use a total of around 5 hours to go through the materials at their own pace before the first workshop. 

      Part II: 4 half-day Interactive workshops 

      Workshop 1

      Why and What of B Corp Movement

      • Why the world needs a more equitable and sustainable economic system and How the B Corp movement is contributing to the new economic system?
      • History of B Corp Movement; Case studies of global and local B Corps
      • Fireside dialogue with B Corp leaders to inspire your compelling reasons to promote B Corps
      Workshop 2

      How to become a Certified B Corp

      • Journey of becoming certified as a B Corp (pathways, process & milestones)
      • Introduction of B Impact Assessment (BIA) – a holistic tool for B Corp certification and continuous improvement of a company’s positive social & environmental impact
      • Practical tips to increase the company’s BIA performance with best practice examples
      Workshop 3

      Advocating the B Corp Movement

      • Reasons of acceptance and resistances encountered when promoting the B Corp concept to different business audiences (eg. shareholders & external investors, company’s top management and functional heads, staff, consumers, various business professionals such as lawyers, accountants, investment bankers)
      • Discussion with B Corp advocates coming from different business audiences
      • Activity: Developing a compelling B Corp narrative to pitch to your chosen audience(s)
      Workshop 4

      Personal action plan to become a B Champion

      • Working with a network of various stakeholders in the business ecosystem
      • Picking & Partnering with key stakeholders to scale up the advocacy
      • Activity 1: Presenting your personal action plan to advocate the B Corp movement to a panel composing of B Lab Directors & B Corp leaders in Hong Kong
      • Activity 2: Sharing by and conversations with the panellists to optimize your personal action plan
      • Next Steps: Building a strong network of B Champions for peer learning, collaboration & support, referrals & resourcing, etc

      Part III: Assignments 

      During workshop

      Quizzes & practices will be administered across different slots of the workshops

      In-between workshops

      *Expect to spend around 3-4 hours per assignment

      • Personal list of most inspiring B Corps and Whybetween Workshop 1 & 2
      • B Impact Assessment practice for the chosen company” between Workshop 2 & 3
      • “Personal B Champion action planning” between Workshop 3 & 4

      Part IV: Book reviews (self-paced):

      The list of books will be sent out upon successful enrolment.  Regular B Book Club sessions to discuss key takeaways and actionable insights will be organized in the future within the B Corp community.

      Part V: Visits & Webinars

      Logistics are being organized and details will be sent out before the first workshop.