About us

The home of the B Corp movement in Hong Kong & Macau.

B Lab™ (Hong Kong & Macau) is a non-profit driving the B Corp movement locally to achieve an inclusive, equitable and regenerative economic system for all people and the planet.

A B Corp community member speaking during a B Lab champions retreat
The people behind the movement
What we do

How can we help you become the next B Corp?

For startups, medium-sized companies and corporates dedicated to the balance of profit and purpose — we provide information, assistance and networking opportunities to push forward the global B Corp movement.

01

We inform

Overview, information and discussion about the B Corp journey, the new B Lab™ Standards and the B Impact™ platform.

02

We connect

We link you with resources and advisers who can facilitate your path through the certification process.

03

We convene

Networking events and a peer community for sharing best practices and ideas with fellow changemakers.

Our directors

The people behind the movement.

B Lab™ (Hong Kong & Macau) is guided by a board of directors who have spent decades building social innovation, sustainable business and the B Corp community in the region.

Ms. Natalie Chan

Ms. Natalie Chan

Managing Director · PIE Strategy

Leads the B Corp sustainability consultancy PIE Strategy, a Best For The World™ honouree since 2018, with over 15 years of corporate sustainability leadership across Asia.

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Ms. Natalie Chan leads the passionate team at PIE Strategy in helping corporations in Asia to apply a sustainability lens to their business strategy and operational model, implementing bespoke sustainability strategies and programmes to deliver sustainable growth. PIE is a certified B Corp and has been named a Best For The World Honouree since 2018. With over 15 years of experience as an intrapreneur setting up and leading the corporate sustainability practice at multinational corporations headquartered in Asia, including Swire Pacific and Hongkong and Shanghai Hotels groups, Natalie brings deep knowledge of driving sustainable and purposeful transformation at corporations to PIE and its clients.

Natalie is a Director of Natixis Foundation and Hong Kong Institute of Social Impact Analysts, and a Member of the Energy Advisory Committee of the Hong Kong Government and Social Enterprise Business Centre Advisory Committee of Hong Kong Council of Social Service. She is an Advisor for public policy think tanks such as Civic Exchange and Our Hong Kong Foundation. Natalie holds an Executive MBA from INSEAD, France and Tsinghua University, China, and completed The Prince of Wales’s Business and Sustainability Programme at the University of Cambridge, U.K.

Mr. Gilbert Lee

Mr. Gilbert Lee

Chief Innovation Officer · Education for Good

Over 30 years of marketing research and innovation experience in Greater China; a seasoned corporate coach fostering business for social good.

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Mr. Gilbert Lee had over 30 years’ experience in marketing research and innovation in Greater China and around the world. Gilbert worked in local and international sizable companies and also provided consultancy services to big and small clients of different industries. He played an instrumental role in founding and growing a local start-up in China into the country’s largest marketing research company. After his retirement, Gilbert has been harnessing his knowledge and experiences to foster businesses for social good.

Gilbert is the Chief Innovation Officer of Education for Good and the Chief Training Officer of Hong Kong Social Investors Club. Of a highly people-focused approach, Gilbert is a seasoned corporate coach, specializing in empowering key stakeholders and facilitating teams to develop essential capabilities of empathy, creativity, rationality and ability to collaborate to enable effective innovation in diverse cultural settings and across different sectors e.g. business, government, social and education. Gilbert graduated with a bachelor’s degree in social work and an MBA from The University of Hong Kong.

Mr. Allan Chan

Mr. Allan Chan

Chairman · Beigehill Asset Management

Over 25 years of investment experience and a passion for impact investing — he led both Beigehill and Happiness Capital to B Corp Certification.

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With over 25 years of investment experience, Mr. Allan Chan is the Chairman of Beigehill Asset Management. Adhering to a mission of creating positive social and environmental impact, Allan is deeply passionate about impact investment and social innovation. Dedicated to high standards of corporate responsibility, he successfully led both Beigehill and Happiness Capital to become Certified B Corps.

Prior to his current role, Allan was the Managing Director at Happiness Capital, where he helmed venture investment and portfolio management. His previous leadership experience also includes serving as the CFO and a board member at PanAsialum Holdings, as well as the CEO of an outdoor media startup. He holds an MBA from The Wharton School of the University of Pennsylvania and a BA in Economics from Yale University.

Dr. K K Tse

Dr. K K Tse

Founding Chair · Education for Good

Co-founder of Education for Good, Hong Kong’s first B Corp. A pioneer of social entrepreneurship in Hong Kong and Mainland China, and Founding Chair of the Hong Kong Social Entrepreneurship Forum.

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Dr K K Tse is the co-founder of Education for Good CIC Ltd. which was certified as a B Corporation in 2016. KK held senior executive positions at Lam Soon Group and Shui On Group respectively before setting up his management consulting firm, K K Tse & Associates Ltd. in 1992. He retired early in 2000, and has since been actively promoting social entrepreneurship and social innovation in Hong Kong and Mainland China.

He is the Founding Chair of the Hong Kong Social Entrepreneurship Forum, co-founder of Dialogue in the Dark (HK) Ltd., Founding Chair of Social Investors Club, Founding Chair of Social Impact Fellows, and a member of the Government-appointed Social Enterprise Advisory Committee since 2010. KK has been actively working on social entrepreneurship related publications and is the editor of several books on social entrepreneurship and the Founding Editor of the biweekly Social Entrepreneurs Newsletter published electronically since June 2007.

Mrs. Rebecca Yung

Mrs. Rebecca Yung

Founder & Vice-chair · Education for Good

Business entrepreneur turned social entrepreneur; Chair of the Social Enterprise Summit and co-founder of Dream Impact Hong Kong and the Social Investors Club.

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Mrs. Rebecca Yung is a business entrepreneur turned social entrepreneur. Rebecca was a pioneer in the convention and exhibition industry in Hong Kong and China since the early 1980s. She successfully founded, branded and organized over twelve world-renowned international trade fairs and conventions, covering a spread of industries. Before running her own business, she was the editor of a publishing firm in Hong Kong.

Since retiring from her own business, Rebecca has devoted her full effort to promoting social innovation in Hong Kong and Greater China. She is Founder and Chair of Golden Age Foundation, Co-founder & Convener of Ednovators, Chair of Social Enterprise Summit, Co-Founder of Social Investors Club and Co-Founder of Dream Impact Hong Kong. She is also the advisor to a number of social enterprises and committee member of NGOs, a writer and a radio programme host. Rebecca received her Bachelor of Social Sciences degree from Bristol University, UK and an EMBA from Chinese University of Hong Kong.

Ms. Cora Chu

Ms. Cora Chu

CEO · Dialogue in the Dark (HK) Foundation

Leads Dialogue in the Dark on the principle of “no one left behind” — reappointed CEO in 2025, championing diversity and inclusion in Hong Kong.

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Ms Cora Chu joined Dialogue in the Dark (DiD) in April 2013 as Head of Business Development and served as CEO from May 2015 to March 2023. During her nearly eight-year tenure, she demonstrated outstanding leadership, successfully driving the diversification of the organization’s business. In 2016, Cora launched the very first PoDs career empowerment program and established the Dialogue Experience Place at D2 Place ONE in 2019. During the COVID-19 pandemic from 2020 to 2023, she steered DiD to serve the community and survive the challenges of the pandemic with the principle of “no one left behind,” leading DiD through numerous innovations that cemented its important role in Hong Kong’s social welfare sector.

With a steadfast commitment to promoting diversity and inclusion and exceptional leadership skills, Cora was reappointed CEO in October 2025. She is set to guide DiD towards further advancing its mission and creating a deeper social impact. Prior to joining Dialogue in the Dark, Cora was Director of Marketing at CSL, leading the mobile corporate sales and marketing team. Before that, she was Vice President at PCCW Global, leading a global marketing and communications team. Cora holds a Master’s degree in Family Education and Family Counselling from The Chinese University of Hong Kong.

Our story

Twenty years of the movement. Ten years in Hong Kong.

Explore the full story — the anniversary film, the milestones and what comes next. 20 Years of the B Corp Movement →

2006

B Lab™ is founded

The “B” stands for benefit for all: certified organisations voluntarily meet standards of transparency and accountability, balancing profit with purpose to create positive impact for all stakeholders.

2012

Sistema B brings the movement to Latin America

The movement spreads across fifteen countries in Latin America — including Natura, the publicly traded Brazilian B Corp that later acquired Aesop and The Body Shop.

2016

Hong Kong gets its first B Corp

Education for Good becomes the first Certified B Corporation in Hong Kong.

2018

Danone North America certifies

The food conglomerate becomes the first Fortune 500 company to earn B Corp Certification — proof the standards scale.

2020

B Lab™ (Hong Kong & Macau) is established

A local home for the movement, providing information, advice and networking for companies committed to using business as a force for good.

2025

The new B Lab™ Standards launch

The biggest evolution of B Corp Certification yet: from a points-based score to mandatory requirements across seven Impact Topics.

2026

The movement turns 20 — and V2 arrives

Over 10,800 B Corps across 102 countries and 163 industries. All new certifications now run on the refined V2 standards, and 44 B Corps call Hong Kong & Macau home.

Our vision is an inclusive, equitable and regenerative economic system for all people and the planet.
B Lab™ (Hong Kong & Macau)
Learn with us

Go deeper into the movement.

Three colleagues working through an online course together on their laptops

Training courses — coming soon

Understand the global B Corp movement through our online course — built for professionals who want to champion better business in Hong Kong and Macau.

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Work with us

Committed to using business as a force for good?

Whether you’re exploring certification or want to support the movement — we’d love to hear from you.

Latest from LinkedIn

Follow the movement as it happens.

Event invitations, certification news and stories from the Hong Kong & Macau B Corp community — straight from our LinkedIn page.